PCWorld (huh?) reports that Hasselblad CEO Christian Poulsen says they’ve got a 60 megapixel H3DII-60 that yields 94% fullframe coverage on their 645 format.

Hasselblad 500cm

“We feel that it’s important to emphasize the 94% coverage, because, although we hear the phrase ‘full-frame’ being used quite frequently, no manufacturer has yet achieved true medium format full-frame,” said Poulson at the huge German photokina show.

My 500cm, dejected, weeps on the corner. “Don’t worry little 500cm, you’re still the only Hasselblad I can afford I’ll ever love. We’ll be together as long as they’re making Provia 120, 100iso.” (I’m not very romantic…)

Tags: 500cm, competition, ff, hasselblad, Medium Format

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